Growth advice is mostly noise
Founders are surrounded by growth advice. Blog posts. Threads. Books. Conference talks. Most of it sounds plausible. Some of it is correct. A lot of it is wrong.
Across many products, certain growth myths have been quietly debunked. They sound appealing. They get repeated often. They’re also unreliable as guidance for the work.
Knowing which growth myths don’t hold up saves you from chasing things that probably won’t produce results — and leaves time for the work that consistently does.
“If you build it, they will come”
The myth: a great product produces its own demand. Users will find you because the quality speaks for itself.
In practice, great products fail all the time because nobody finds them. Quality is necessary but not sufficient. Without distribution...
