What founders would do differently today

Hindsight is a real teacher

Ask experienced founders what they would do differently if they were starting again, and you get useful, specific answers. They’ve seen what worked and what didn’t. They know which decisions paid off and which were expensive mistakes. They’ve absorbed lessons that aren’t obvious from the outside.

Across many of those conversations, certain answers repeat. Not unique insights from individuals, but patterns shared across founders from very different products, industries, and stages.

These shared lessons are some of the most useful inputs you can take into your own work. They concentrate years of learning into specific things you can do — or avoid — from day one.

Spend less time thinking, more time talking to users

Almost every experienced founder says some version...

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