Raw data isn’t insight
After a few weeks of research, founders usually have a pile of stuff. Notes, transcripts, screenshots, survey responses, support tickets, product analytics. Plenty of evidence.
What they don’t always have is insight — a clear, useful understanding of what to do next.
Insight is the bridge between “we heard a lot of things” and “we now know enough to make a confident choice.” It’s not just summarising what users said. It’s identifying the patterns that matter, the parts of the picture that surprised you, and the decisions those patterns imply.
Most of the value of research comes in this step. And most of the effort, in many teams, doesn’t. That’s where this topic helps.
Look for patterns, not single answers
The first move is to stop treating any single conversation, t...
