A misunderstood little tool
A landing page is one of the cheapest, fastest ways to test interest in a product. A single page that explains what the thing is, who it’s for, and asks the visitor to take a small action — usually leaving an email.
Founders love them because they can be set up in an afternoon. They feel like real-world experiments. They produce numbers. They feel grown-up.
But landing pages are also widely misused. They can mislead you about demand, audience, even the problem itself. Used carelessly, they produce confidence without evidence.
This topic is about when landing pages are useful, when they’re not, and how to use them so they actually teach you something.
What landing pages are good at
Landing pages are best at testing message-market resonance — whether the way you d...
