Choosing the right first users to learn from

Your first users teach you who you are

The first batch of users you bring into your product shape it more than almost any other decision you’ll make.

What you build, what you cut, what you prioritise, how you talk about the product — all of it is influenced by what those early users say, do, and need.

Which is exactly why choosing them carefully matters.

Most founders grab whoever is willing — friends, anyone who signs up, anyone who said yes to a free trial. That’s natural. But the wrong first users can quietly pull your product in the wrong direction, and you won’t notice until much later.

This topic is about picking the early users who’ll teach you the most about what your product should become.

Who counts as a good first user

A good first user shares three properties.

First, they feel ...

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