Choosing well beats choosing fast
Most founders end up with more than one opportunity to consider.
Maybe you’ve been exploring two adjacent problems. Maybe you’ve done discovery and ended up with a shortlist. Maybe you have a current idea and a new one nagging at you.
When that happens, the temptation is to pick the one that feels most exciting. Or the one that came up first. Or the one that everyone’s talking about. None of those are good ways to decide.
A small amount of structured comparison makes a real difference. You don’t need a formal framework. You need a few honest questions, applied consistently to each option, so that you’re comparing like with like instead of comparing whichever idea you happen to be thinking about right now.
What you’re really comparing
When you score opportu...
