Big audiences are made of small ones
Most founders want their product to help as many people as possible. That ambition is understandable. It’s also why so many products end up serving no one well.
Trying to start with a broad audience usually leads to vague messaging, unclear priorities, and a product that does a lot of things slightly worse than it could do one thing brilliantly.
Starting narrow isn’t the opposite of building something big. It’s how you get there. Every large product audience was once a small, specific one. The team got the small one right before going wider — and the going-wider was much easier because the foundation underneath was solid.
This topic is about why narrow beginnings work — and what “narrow” really means in practice.
What “narrow” actually means
Narrow does...
