Risk doesn’t disappear when you ignore it
Every product has risks. Things that might not work. Assumptions that might be wrong. Pieces of the plan that haven’t been tested yet.
Founders often handle risk in one of two unhelpful ways. They ignore it — assuming it’ll sort itself out as the work goes on. Or they fixate on it — building elaborate contingency plans for every possible failure before shipping anything.
Neither works well. Ignoring risk lets it ambush you later, when it’s expensive to deal with. Fixating on it stops you from making any real progress.
Healthier teams handle risk somewhere in between. They name the biggest risks honestly, prioritise the ones that matter most, and design their work so the scariest unknowns get resolved early — before they’ve committed serious effort ...
