Using constraints to make better product decisions

Constraints aren’t the enemy

Founders often treat constraints as the problem. Not enough money. Not enough people. Not enough time. Not enough features. The wish is for more of everything — more resources, more options, more freedom.

More isn’t always better. Constraints, used well, sharpen thinking, force focus, and produce better decisions than abundance does. Many of the most successful products were shaped by constraints their teams initially saw as obstacles.

Learning to use constraints — rather than just suffer them — is one of the quieter advantages a small team can build.

What constraints actually do

Constraints force choice. They make it impossible to do everything, which forces you to decide what matters most.

When you have unlimited time, you can build all the features. With lim...

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