Separate your idea from the underlying problem

Strip away the solution and find the problem it's actually trying to solve.

Instructions

Almost every founder starts with a solution. That's natural — ideas usually arrive as 'what if there was a product that did X?' But embedded inside every solution is a problem it's trying to solve. Finding that problem, and being able to describe it separately from your product, is one of the most important moves you'll make in early-stage work.

The reason it matters is simple: if you can't describe the problem independently of the solution, you don't really know whether the problem is worth solving. You might have a product in search of a problem that doesn't quite exist. Or a real problem with a solution that isn't quite right. Separating them lets you look at each clearly.

This isn't an exercise in being negative about your idea. It's about building a foundation you can tru...