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Go to pathway stages
Idea to validated digital product
Stage 2: Define the problem
Outcome:
A well-articulated problem statement grounded in real user pain.
Decision milestone:
Is this a clear and meaningful problem?
1
Separate your idea from the underlying problem
Strip away the solution and find the problem it's actually trying to solve.
2
Score your problem on what makes problems worth solving
Test your problem against the signals that separate something real from something people merely tolerate.
3
Rate problem severity and frequency
How often does your target user face this problem — and how badly does it affect them when they do?
4
Define the core problem
The sharper your problem definition, the better every answer gets.
5
Write your problem statement
A good problem statement is worth more than a month of solution thinking.