Instructions
Before you can decide whether your idea is worth pursuing, you need to be clear about what problem you're actually solving.
Most early-stage ideas describe a solution before they describe a problem — "I want to build a tool that does X." That framing skips the question that decides everything else: who needs this, why do they need it, and how much does it cost them when nothing solves it well?
This exercise is about pulling those answers out of your head and onto the page, in language sharp enough to use as a foundation for the rest of the work.
What to aim for
- A specific description of the people who have this problem.
- A clear statement of what they're trying to accomplish.
- An honest account of what gets in the way when they try.
- A sense of the real cost — time, money, frustrati...
