Instructions
Knowing that users aren't well-served by their current solution isn't enough. You also need to know what it would actually take for them to leave it. That's the switching cost — and it's often the thing that kills otherwise good ideas.
Switching costs aren't always obvious. Yes, there's data migration and the time to learn something new. But there's also the trust a user has built up with their current tool, the workflows their team has built around it, the integrations they'd have to re-establish, and the social effort of convincing colleagues to make the change with them. None of that shows up in a product comparison.
The honest question to ask is: even if your product is better, would a typical user actually switch? And if the answer is "probably not unless something forces...
