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Go to pathway stages
1

Map how your target users solve this today

Find the hacks, workarounds, and tools users already rely on — that's your real starting point.
2

Build your competitive landscape

Go beyond direct rivals. Map everything users might do instead of choosing you — including nothing.
3

Assess the switching cost barrier

Understand what users would actually have to give up to move to your product.
4

Test whether AI makes your idea stronger or redundant

AI can elevate an opportunity or eliminate it. Find out which applies to yours.
5

Map existing alternatives

See the full picture before you decide where you fit.