Instructions
When you're building something new, there's a pull towards thinking big. Your idea could help a lot of different people — so why limit who you aim at? It feels like leaving opportunity on the table.
The problem is that "everyone could use this" usually means you end up serving no one particularly well. You can't design a sharp product for a vague audience. You can't write marketing that resonates with ten different types of people at once. And early on, when you're still learning whether any of this works, spreading your attention across a wide audience means getting weak signals from everywhere and strong signals from nowhere.
Starting narrow doesn't mean staying narrow. Almost every successful product that serves a wide audience today started with a focused group — and used ...
