Decide what kind of validation you actually need

Not all validation is equally useful. Find the method that matches what you're really trying to learn.

Instructions

Not all validation is equally useful. A hundred people saying "that sounds interesting" tells you far less than five people trying to pay for something that doesn't exist yet. Before you go and collect evidence, it's worth being deliberate about what you're actually trying to learn — and choosing the method most likely to give you a clear, honest answer.

Most validation goes wrong before it starts. People ask the wrong questions, use the wrong method for the assumption they're testing, or collect evidence that feels good but doesn't tell them anything useful. The result is a lot of effort and a false sense of confidence.

This exercise helps you get specific. You'll name the assumption that matters most, decide what "validated" would actually look like, and match your situation...