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Idea to validated digital product

Stage 5: Validate with evidence

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Outcome: A body of real-world evidence that tests whether the problem is worth solving.
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Decision milestone: Is there strong evidence this problem matters?
1

Decide what kind of validation you actually need

Not all validation is equally useful. Find the method that matches what you're really trying to learn.
2

Rank your validation signals by strength

Map the evidence you've gathered against signals that actually predict whether an idea will fly.
3

Plan and run your validation conversations

Prepare the questions and approach that produce honest answers — not polite ones.
4

Separate what people say from what they actually do

Cross-reference stated intent with behaviour to find the signal you can actually trust.
5

Plan your validation approach

The method you pick shapes what you can actually learn.
6

Capture validation evidence

Evidence doesn't organise itself — but it doesn't have to stay messy.
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