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Go to pathway stages
Idea to validated digital product
Stage 5: Validate with evidence
Outcome:
A body of real-world evidence that tests whether the problem is worth solving.
Decision milestone:
Is there strong evidence this problem matters?
1
Decide what kind of validation you actually need
Not all validation is equally useful. Find the method that matches what you're really trying to learn.
2
Rank your validation signals by strength
Map the evidence you've gathered against signals that actually predict whether an idea will fly.
3
Plan and run your validation conversations
Prepare the questions and approach that produce honest answers — not polite ones.
4
Separate what people say from what they actually do
Cross-reference stated intent with behaviour to find the signal you can actually trust.
5
Plan your validation approach
The method you pick shapes what you can actually learn.
6
Capture validation evidence
Evidence doesn't organise itself — but it doesn't have to stay messy.