Instructions
You've done the work. You've gathered evidence, stress-tested your assumptions, synthesised what you learned, and weighed your options. Now it's time to decide.
This sounds obvious, but a lot of people arrive at this point and still don't make a clean decision. They say things like "we're going to move forward, but we'll reassess as we go" or "we'll keep testing while we build." That's not a decision — it's a way of avoiding one. Decisions have consequences. They close off other options. That's not a bug; that's what makes them useful.
The decision doesn't have to be final forever. But it should be clear enough that you know what you're committing to, what you're setting aside, and what you'd need to see in the next thirty days to know whether you've got it right. Deciding wit...
