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Go to pathway stages
Idea to validated digital product
Stage 6: Make the call
Outcome:
A clear decision — build, refine, or stop — backed by synthesised evidence.
Decision milestone:
Should I move forward, refine, or stop?
1
Assess whether you have enough evidence to commit
There's no universal threshold. Work out what enough looks like for your specific situation.
2
Map your three honest options
Build, refine, or stop. Weigh what the evidence actually supports — not what you hoped it would.
3
Synthesise your findings
Turning raw research into a clear decision is a skill worth learning.
4
Make the decision
The cost of not deciding is often higher than the cost of being wrong.