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Idea to validated digital product

Stage 6: Make the call

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Outcome: A clear decision — build, refine, or stop — backed by synthesised evidence.
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Decision milestone: Should I move forward, refine, or stop?
1

Assess whether you have enough evidence to commit

There's no universal threshold. Work out what enough looks like for your specific situation.
2

Map your three honest options

Build, refine, or stop. Weigh what the evidence actually supports — not what you hoped it would.
3

Synthesise your findings

Turning raw research into a clear decision is a skill worth learning.
4

Make the decision

The cost of not deciding is often higher than the cost of being wrong.
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