Instructions
Most launch messaging fails at the first sentence. The headline says what the product does rather than what the user gets. The problem is described in the founder's language rather than the user's. The differentiator is either absent or buried. And the call to action asks for too much from someone who still isn't sure they care.
Good launch messaging does one thing: it makes the right person lean forward and think "that's exactly what I need." It's not trying to convince everyone. It's trying to resonate immediately with the specific person you've identified as your early adopter. If you've done the work in the previous steps, you already know who that person is and what they need to believe. Now you're translating that into words they'll actually read.
The temptation is to...
