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Go to pathway stages
1

Decide between soft and hard launch

Two very different shapes of launch — and they're not equally right for every situation.
2

Write your launch messaging

The words you use to describe your product in the first impression matter most.
3

Set up your launch tracking

You can't improve what you can't measure. Put the basics in place before you go live.
4

Create launch plan

Good launches look spontaneous. They're not.