Instructions
Having a launch idea and having a launch plan are very different things. Most founders know roughly what they want to do — they just haven't written it down with enough specificity to actually execute it. The result is a launch that feels improvised, leaves assets half-finished, and misses the support window when people actually need help.
A good launch plan is not long or complicated. It's a clear description of what you're launching, to whom, through which channels, backed by what assets, with a specific date committed to. It also covers the stuff founders often skip: what happens in the 48-72 hours after launch, how you'll handle early questions and issues, and how you'll know whether it's going well.
This step asks you to build that plan before you go live. The goal is ...
