Instructions
Launch day gets all the attention. The 48 hours after it are usually more important. Founders who've only planned the launch — and not what comes next — find themselves reacting to everything at once: a support question they don't know how to answer, user behaviour they didn't anticipate, an early review they aren't sure how to respond to. Being caught off-guard is normal. Being unprepared is a choice.
The most useful thing you can do before you go live is think through each realistic scenario: strong uptake, weak uptake, technical problems, negative feedback, and the uncomfortable scenario where nothing happens at all. For each one, you want a rough plan — not a perfect playbook, just enough forethought that you know what to do in the first 24 hours.
This step also asks yo...
