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Go to pathway stages
1

Prepare for what actually happens after launch

Most of what you expect won't happen. Map the realistic scenarios and how you'll respond.
2

Audit your product against common launch mistakes

The mistakes are predictable — which makes them avoidable if you look before you leap.
3

Complete your pre-launch checklist

A structured pass through everything that should be true before you go live.
4

Launch your product

The only way to learn what actually happens is to ship.