Audit your product against common launch mistakes

The mistakes are predictable — which makes them avoidable if you look before you leap.

Instructions

Most launch mistakes are visible in hindsight and preventable in advance. Unclear onboarding that loses users in the first two minutes. A sign-up flow that has three extra steps. A landing page that explains the features but not the benefit. Trust signals that are missing on the most important page. None of these are hard to fix — but they require someone to actually look for them before they matter.

Founders often skip the pre-launch audit because it feels like slowing down. But an hour of honest review now saves days of puzzling over confusing data later. The goal isn't perfection — it's knowing what you're shipping and making a deliberate decision about what to fix versus what to accept for now.

This step asks you to do a structured review across five areas: product and ...