Instructions
You've planned. You've prepared. You've checked everything twice. Now you launch — and you document what actually happens.
The launch day record is one of the most underrated artefacts in the early-stage journey. Founders who write down what they did, what went well, what surprised them, and what users said in those first hours have something irreplaceable: a clear baseline from which everything else is measured. Without it, the memory of launch blurs quickly, and the patterns that were obvious in the first 24 hours get lost in the noise of the weeks that follow.
This step asks you to record the launch in real time, or as close to it as possible. Don't wait until everything has settled to write it up — the raw observation is more useful than the polished retrospective. Writ...
