Instructions
Pricing is one of the most avoided decisions in early-stage product work. Founders delay it, undercharge to avoid rejection, or go free to remove friction — often without thinking through what that choice actually costs them. The problem is that pricing is not just a revenue decision. It's a signal, a filter, and a test.
Charging something, even a small amount, tells you whether users value the product enough to pay for it. Free removes that signal completely. It also attracts users who would never pay, which means the feedback you get can mislead you about whether you have a real business. Pricing early is uncomfortable. That discomfort is worth it.
The goal at this stage isn't to find the perfect price. It's to find a price that lets you learn. Too cheap and users don't t...
