Stage 4: Win your first customers

Getting first users rarely happens on its own. Apply the approaches that work when you're starting from nothing.

Pricing decisions feel huge — and aren't. Set a starting price and treat it as a learning tool.

Getting first users rarely happens passively. Define the specific actions you'll take and when.

The words on your landing page or in your pitch determine whether attention becomes a user.

Not all channels are equal — and some aren't even open to you yet.

The offer is often more important than the product.