Instructions
Every early-stage founder has a list of channels they could use. The problem is not a shortage of options — it's the absence of a real commitment to any of them. Running five channels at 20% effort each produces far less than running one channel at full effort. At this stage, discipline in what you choose not to do is as important as what you choose to do.
Acquisition channels are not equal. Some channels are fast but expensive. Some are slow but compound. Some require skills you have. Some require skills you're still building. The right channels for you right now are the ones you can execute well, that reach the people you've identified as your early adopters, and that have a reasonable shot at payback in a timeframe that matters.
This step asks you to commit: these are the c...
