Define next iteration plan

The best next move isn't always obvious. But it's usually findable.

Instructions

You’ve launched. You’ve gathered evidence. You’ve seen what users actually do and what they’re asking for. Now decide what comes next.

The temptation is to do everything at once — fix every issue, add every feature, chase every channel. Resist that. The strongest next iteration is a small, focused plan that addresses the most consequential things you’ve learned, not all of them.

What to aim for

  • An honest read on what the launch has taught you.
  • A clear decision — double down, refine, or rethink — about the underlying direction.
  • A short list of the most important changes to make next.
  • A specific plan for the next four to eight weeks.