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Launch and acquire your first customers

Stage 6: Decide what to do next

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Outcome: A prioritised next iteration plan grounded in evidence from the launch phase
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Decision milestone: Should I double down, refine, or pivot?
1

Choose the metrics worth watching closely

Numbers don't tell the truth on their own. Pick the small set that matters — and focus there.
2

Score your learnings against your success criteria

Before deciding what's next, measure where you actually landed versus where you said you wanted to be.
3

Define next iteration plan

The best next move isn't always obvious. But it's usually findable.
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