Accessibility isn’t a bonus feature
When founders hear “accessibility,” they often think of legal compliance or a niche group of users. Something to handle later, after the “real” design is done.
That framing is wrong on both counts. Accessibility is the design discipline of making sure your product can actually be used by the full range of people who might want to use it. Not a separate audience — your audience, including the ones with permanent, temporary, or situational limitations.
It’s also good business. Products designed with accessibility in mind tend to be clearer, simpler, and more usable for everyone. The needs of users with disabilities overlap dramatically with the needs of users in non-ideal conditions — bright sunlight, slow network, distracted attention, tired eyes.
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