UX vs UI vs product design (what actually matters)
Three terms that get tangled. See what each one really means — and where to focus your effort.
Designing great user experiences
Good design is invisible. Great design builds trust, even when the system doesn't always know the answer. Learn to create products people instinctively reach for, and handle the unique UX challenges that come with building AI-powered features.
Understanding what users are really trying to do
Actions are visible; jobs underneath aren’t. Learn to design for the real job, not just what users seem to be doing.
Designing simple, clear user journeys
Products aren’t screens — they’re journeys. See what makes a journey feel right to use.
Reducing friction (cognitive load and decision fatigue)
Every product asks something from users. See how to lower the mental cost without removing the substance.
Structuring your product so it makes sense (information architecture)
The invisible structure of your product shapes everything users feel. See how to get it right.
Why onboarding is make-or-break
Most users decide whether to stay in the first few minutes. Learn what onboarding has to do in that window.
Designing for trust and confidence
Trust isn’t a feature you ship. See how it’s actually built — and why AI products need to design for it deliberately.
Designing for conversion (without being pushy)
Good conversion doesn’t have to mean manipulative. Learn to help users decide without crossing the line.
Thinking mobile-first (even if you’re not mobile-only)
Mobile isn’t a side concern anymore. See why designing for the phone first improves your product everywhere.
Designing for accessibility and inclusion
Accessibility isn’t a niche feature. It’s design that makes your product usable by more of the people who’d want it.
Common AI UX patterns (copilots, assistants, automations)
Three patterns that keep showing up in AI products. See when each one is right — and when it isn’t.
Designing for uncertainty (when AI isn’t always right)
AI gets things wrong sometimes. See how to design products that stay useful — and trusted — when it does.
Testing AI features for usability and trust
Standard UX testing covers usability. AI features need more. Learn what to test specifically — and how.
Knowing when your UX is good enough
There’s no end to UX polish. See how to tell when you’ve done enough — and where the time should go next.
