Speed without direction is just thrashing
Founders often talk about speed of iteration as if it’s the universal answer. Move fast. Ship often. Learn quickly.
That advice isn’t wrong. It’s also incomplete. Speed only helps when it’s aimed in a useful direction. Iterating quickly on the wrong question is just expensive thrashing. Iterating slowly on the right question can produce more progress than weeks of fast random motion.
The real question isn’t how fast you’re iterating. It’s whether each iteration is teaching you something useful — and whether you’re acting on what you’ve learned.
What iteration actually means
Iteration is a cycle. You build, you ship, you learn from what happens, you adjust, you ship again. Each loop teaches you something — about the product, the users, the market, y...
