What “launching” actually means
Launching is more nuanced than the dramatic version. See what really matters when your product meets users.
Launching and learning
Launch day is just the start. Learn to get your product in front of real people, read what their behaviour is actually telling you, and build the feedback loops that let you grow, without losing what made people choose you.
Soft launch vs hard launch (and when to use each)
Two very different shapes of launch. See which one fits your product, audience, and stage.
How to get your first 100 users
Usually the hardest 100 you’ll ever get. Learn the tactics that actually work when you’re starting from nothing.
Pricing early (without overthinking it)
Pricing decisions feel huge — and aren’t. See how to set a starting price and learn from what happens next.
Building feedback loops that actually help
Wanting feedback is easy. Acting on it is much harder. See how to build loops that produce real change.
Metrics that matter (and the ones that don’t)
Numbers don’t tell the truth on their own. Learn to pick the small set worth watching closely.
Why users leave (and what to do about it)
Churn isn’t failure. It’s information. Learn to read it — and act on it before the patterns get expensive.
How fast you should be iterating
Speed isn’t the goal. Purposeful iteration is. See how to find the rhythm that actually produces progress.
Support isn’t just support (it’s insight)
Support is one of the richest sources of honest user information you’ll ever have. See how to mine it.
Handling early failures without losing momentum
Things will go wrong. See how to respond to setbacks in ways that protect both the product and your energy.
Building trust (especially for AI products)
Trust is the ground every other piece of product work stands on. See how it’s actually built — slowly.
Growth loops vs funnels (what actually works)
Funnels move individuals through a product. Loops power growth. See how to design and use both.
Getting found (SEO, AEO, and AI discovery)
Discovery has changed. See how products are actually found now — and how to make sure yours is.
When to double down vs rethink
After launch, the same question keeps coming up. Learn to make the call deliberately rather than by default.
