Pricing decisions feel bigger than they are
When founders set pricing, they often agonise. The wrong price, they imagine, could ruin everything. Too high and nobody buys. Too low and they leave money on the table. So they delay, overthink, run endless mental experiments — and meanwhile the product sits without revenue.
Early pricing isn’t a permanent decision. It’s a starting point. Your first price is a hypothesis, not a finished answer. The point is to get something real in the world so you can learn what the market actually responds to.
That doesn’t mean pricing doesn’t matter. It does. But getting started with a reasonable price and adjusting is much better than waiting indefinitely for the perfect one.
Pick a price and ship
For most early products, the right approach is: pick a defens...
