The decision that quietly defines your trajectory
After a launch, founders face a recurring question. Things are kind of working — or kind of not. Should we double down on what we’ve been doing, or rethink the whole approach?
This question doesn’t come once. It comes in slightly different forms many times across the early life of a product. Each answer shapes the next stretch of work. Get a few of these decisions right and the trajectory compounds. Get a few wrong and the time gets eaten by either persistence into a wall or panicked pivots that don’t resolve.
The decision isn’t a matter of intuition. It can be approached more deliberately than founders often do.
Signals to double down
Doubling down is usually right when a few conditions are visible.
- Some users genuinely love the product. T...
