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Go to pathway stages
1

Clarify what kind of launch is right for you

Launches come in different shapes. Match the approach to your product, audience, and what you need to learn.
2

Identify your target early adopters

The users most likely to give you useful signal. Know who they are and why — before you go live.
3

Define success metrics

If you don't define success before you launch, you can't measure it after.