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One stage at a time. Small steps. Real progress.
Stage 1: Set your direction
Clarify what success looks like before you launch
Stage 2: Prepare the launch
Get everything ready to go live
Stage 3: Go live
Put your product into the real world
Stage 4: Win your first customers
Turn attention into real users or buyers
Stage 5: Learn from users
Understand what’s working and what’s not
Stage 6: Decide what to do next
Choose your next move based on evidence