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Launch and acquire your first customers

Stage 5: Learn from users

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Outcome: Working feedback loops and clear insight from first user behaviour and data
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Decision milestone: Do I have clear insights from real users?
1

Design your feedback loops

Wanting feedback is easy. Build the system that turns it into decisions.
2

Investigate why users are leaving

Churn isn't failure — it's information. Learn to read the patterns before they get expensive.
3

Find the right iteration rhythm

Speed isn't the goal. Purposeful iteration is. Define the cadence that produces real progress.
4

Analyse your first usage data

What the numbers from your first users are actually telling you — and what to do with it.
5

Capture feedback

The signal is already there. You just need a system to catch it.
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